ADATA Unveils ‘Innovate for the Future’ Theme at 2024 Consumer Electronics Show

TAIPEI, Taiwan, Jan. 8, 2024 — ADATA Technology has announced its participation in the 2024 Consumer Electronics Show with its subsidiary high-performance e-sports brand XPG, industrial-grade embedded storage brand ADATA Industrial, and telematics products and services affiliate ATrack Technology. This year, ADATA’s theme will be “Innovate for the Future” with the company booth located at Titian # 2306, The Venetian, Las Vegas, USA from January 9th to January 12th.

ADATA will present three major themed exhibition areas to demonstrate its determination to promote a full range of products and solutions, including the “Sustainability and Cooling Expert Exhibition Area” that showcases industry-leading development in Gen 5 solid-state drive (SSD) cooling and a full range of green storage products manufactured from recycled materials. The “Smart Living Exhibition Area” presents innovative products and industrial-grade solutions for AI and edge computing. ADATA Industrial creates industry-leading CXL (Compute Express Link) memory modules and ATrack Technology provides comprehensive solutions incorporating positioning and imaging functions. Finally, in addition to introducing the XPG DEFENDER WS XXL AI smart workstation, the “XPG Xtreme Gaming Exhibition Area” showcases a new series of gaming chassis, thermal solutions, a full range of power supplies, the latest generation gaming laptops, and peripheral products. ADATA invites consumers around the world to come and experience the exhibit in person!

“Sustainability and Cooling Expert Exhibition” showcases industry’s most powerful patented SSD cooling and sustainable green storage solutions
ADATA delivers the best cooling solutions for high-speed SSDs and has built the coolest SSD on the market! Project NeonStorm Gen5 SSD is a perfect combination of double-layer aluminum alloy air ducts and a liquid cooling system with dual fans. This system lowers SSD temperatures by more than 10% compared to fanless Gen5 SSDs, allowing stable and continuous read/write performance up to 14,000/12,000MB/s. In addition, the LEGEND 970 Gen5 SSD offers improved heat dissipating efficiency through patented extruded aluminum fins, surface crystallization, and a built-in fan. The SE920 USB4 external SSD uses a retractable casing, micro-fan, and patented heat dissipation technology to achieve a continuous read speed of up to 3,800MB/s.

As a reflection of the company’s spirit of sustainable management, ADATA will launch green storage products, Project ECO Flip and Project ECO Refresh flash drives, in the new year. Their product casings use recycled materials and their manufacture produces 85% less carbon dioxide emissions than previous production methods. This series of products is expected to be packaged using FSC (Forest Stewardship Council) certified materials. ADATA’s ECO series is environmentally friendly inside and out and a testament to ADATA’s implementation of corporate ESG philosophy.

‘Smart Living Exhibition’ Presents Innovative Technology for Consumers and Professionals While Leading AI Trends

In response to the rapid growth of AI and smart living, ADATA Technology has launched a series of products to embody “smart living” for consumers and professionals. As the memory card industry leader, ADATA was recognized with the 2023 Best Choice award for its SD 7.0 Express memory card. It also launched SD 7.1 microSD Express and SD 8.0 Express memory cards that can read/write at 1,600/1,300MB/s. These memory cards offer performance comparable to an SSD and gets your smart life moving at full speed!

Highly efficient and durable storage solutions have become an important trend in AI-related industries. ADATA is leading the industry in launching CXL memory modules to expand server memory capacity up to 16TB and improve hardware limits for AI and HPC. It is also exhibiting the first industrial-grade overclocked R-DIMM (Registered DIMM) with a clock speed of up to 6400MB/s, bringing industrial-grade memory into the realm of overclocking.

In addition, ADATA Industrial launched a variety of BiCS5 3D(e)TLC storage products and high DWPD enterprise-level SSDs, demonstrating its strong product portfolio and exclusive R&D capabilities and meeting key technical requirements for vertical AI-related applications, while also providing high-speed, large capacity, and low latency solutions for Edge Computing.

Furthermore, in order to meet the efficient computing and processing needs of servers in terms of large data, ADATA has also launched extremely high-performance enterprise-class PCIe Gen5 SSDs in EDSFF E3.S/E1.S form factors, featuring the Montitan SM8366 controller and supporting the TCG OPAL encryption mechanism and power-off protection technology to ensure smooth server connection during high data flow and provide a strong and stable security mechanism.

ADATA affiliate, ATrack Technology, is exhibiting comprehensive solutions combining GPS positioning and AI vision, as well as asset and consumer tracking product lines that create new value for telematics in asset management and personal safety. The ATrack AW500 smart AI dashcam stands out as a pinnacle of excellence, integrating state-of-the-art hardware and AI capabilities to deliver harsh behavior alerts and driving assistance. This not only improves safety but also enhances visibility and efficiency for service fleets. ATrack devices, with robust edge computing power, extend their application to industrial domains, encompassing Advanced Driver Assistance Systems (ADAS) and Driver Monitoring System (DMS).

ATrack integrates precise satellite positioning, LTE wireless communication, and proprietary high-efficiency power-saving technology to produce asset management solutions suitable for the long-term and high-frequency transmission of information. In addition to the AS300 compact asset tracker exhibiting at CES, ATrack also offers asset tracking solutions such as the waterproof and long-standby AS500 and the solar-powered AS700, which are perfect for cold chain logistics and container tracking.

Experience with No Lag – ADATA Launches Online 2024 CES ‘Innovate for the Future’ Exhibition

ADATA Technology is also launching its online CES exhibition to allow global consumers to experience ADATA’s innovative products without restrictions on geography or timing. In addition, consumers around the world are welcome to participate in the “Discover Your Superpower” event online – from now until January 25, 2024. Choose your favorite CES product, discover your super power, and receive a chance to win $50 Amazon gift cards (five in total). Lead unlimited innovation and move towards a sustainable lifestyle together with ADATA! For more details, please go to the ADATA 2024 CES “Innovate for the Future” website.

Source: ADATA