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How NoSQL Drives Analytic Agility at Nielsen

For many years, Nielsen used a standard relational database to power the big data analytic offerings used by thousands of its customers around the world. But the heaviness of the infrastructure dragged on Nielsen, until Read more…

This Just In

NIQ Integrates Retail and Consumer Panel Data with New Discover Platform

Jul 12, 2024 |

CHICAGO, July 12, 2024 — NielsenIQ (NIQ) announced the launch of an integrated user experience for its Consumer Panel clients globally. This brings the Full View of Retail measurement and Consumer Panel data to life on a single platform, NIQ Discover. Read more…

IBM Joins Forces With Nielsen Global Consumer Business To Expand Data Targeting Offerings For Marketers

Sep 14, 2020 |

NEW YORKSept. 14, 2020 — IBM (NYSE: IBM) today announced the launch of Watson Advertising Weather Targeting, a new suite of triggers designed for marketers to help them make the connection between weather and product sales actionable at scale without the use of third-party cookies or identifiers. Read more…

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