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Marketing Analytics Conference 2016
June 23, 2016 - June 24, 2016
The Marketing Analytics Conference, formerly NCDM, is the “big data” conference of DMA, where marketing analytics professionals will gather to learn the latest in data management and modeling techniques, as well as how data insights enable a richer customer experience their brand. MAC 2016 we will explore three main themes:Personalization, Optimization and Mastering the Human Side of Marketing Analytics.